The main objective of the organization is to create awareness on mental illness and reduce stigma in adolescents and young adults.

The organization focuses on mental health developmental/recovery trajectory through organizing workshops and outreach programs so as to share experiences, stories, and truths; undertake education on mental illness; and help those with mental illnesses to know they are not alone.

HUG’s main clientele is adolescents and young adults who are faced with mental health problems and are supported through walk-ins and online platforms like online support groups and a YouTube channel.